Interactive web response (IWR) and interactive voice response (IVR) surveys have exploded in popularity over the last few years. They are great methods to use in your market research strategy to determine effective customer service and overall customer satisfaction.
Through our IWR surveys and IVR surveys, RitterAssociates allows you to hear the voice of your actual customers by providing web-based or telephone surveys to customers that have just been in your store! These customer service surveys can be useful in providing extremely valuable information such as demographics, motivation for coming to your store, and customer opinions.
Through our IWR surveys and IVR surveys, we collect customer feedback about their own unique experience into the IWR or IVR survey, and that information is available to you in real time. What better way to understand your customer base than to implement an IWR or IVR survey program!
IWRs and IVRs offer different information than a typical mystery shopping program or a telephone mystery shopping program. While those programs offer professional, objective feedback, an IWR or IVR survey offers feedback from actual customers on their actual experience. An IWR or IVR survey program is an inexpensive compliment to your mystery shopping program, or a stand-alone option that gives you instant insight to customers' thoughts and experiences.
For more information on the IWR and IVR surveys available through RitterAssociates, call us today at
877-284-9785 or email us at sales@ritterassociates.com. We look forward to hearing from you soon.
